A story of freshness

purebath began as an idea when five students were discussing what the Urbana community was missing. We realized that there wasn't a place to buy cleansing products that aligned with our values of natural, organic and cruelty free. From there, it was a long journey to creating the business and opening our first storefront. We each brought our unique strengths to the endeavor.

 

It was important to us also that we form partnerships with local makers. The best way to ensure the products we sell meet our standards is to see them made in person.